Olumeta 2026 Month-by-Month SOP Checklist

January Foundation & Soft Launch

Q1 · Start Strong

Strategy & Offers

Finalise 2–3 flagship Olumeta Studio offers and pricing.

Define exact deliverables, timelines and boundaries for each flagship offer.

OS Core

Map each offer to a clear landing page or section on the website.

Brand & Web

OS TSE S&S UA

Update the Olumeta website with: Studio services page, Seasoned Edge hub, Seasoned & Starting overview and Unfolding Abilities page.

Funnels & Email

TSE

Create the Seasoned Edge Playbook lead magnet for matured creatives.

Create a Family Bible Activities Sampler lead magnet for parents and children.

Core

Set up tags and lists in Acumbamail for: seasoned creatives & organisations, and parents & families.

Core

Build basic 5–7 email welcome sequences for each list.

Automation & Tools

Core

Connect all key forms into ActivePieces/Albato so they feed directly into Acumbamail with the right tags.

Core

Create a simple CRM view (Fusebase/Notion) to track leads, clients and status.

Visibility

Core

Announce the refined Olumeta ecosystem across LinkedIn, Instagram/Facebook, WhatsApp Status and email.

February Anchor Event & Rhythm

Q1 · Make Noise

Seasoned Edge Content Rhythm

TSE

Start a weekly Seasoned Edge rhythm: one long-form YouTube/Podcast episode each week.

TSE

Create 2–3 short clips per episode for Shorts/Reels and social media.

TSE

Publish at least two value posts and one personal/reflection post per week on LinkedIn.

Anchor Event #1

TSE OS

Design and name the live session/webinar (e.g. “From Hidden Potential to Visible Work”).

Core

Create the registration page and confirmation email for the anchor event.

Core

Promote the event for 2–3 weeks via email, social platforms and WhatsApp broadcasts.

Delivery & Follow-up

Core

Deliver the live session (record video and audio).

OS TSE

Send replay email with invitations to book a Creative Systems & Story Audit and to join The Seasoned Edge mailing list.

TSE

Clip the recording into Shorts/Reels and schedule across platforms.

March Case Studies & Ad Tests

Q1 · Show Proof

Offers & Sales

Convert 2–4 warm conversations into paid Olumeta Studio projects.

Document the process for each project (screenshots, quotes, outcomes).

Case Studies

Write at least one detailed Studio case study (PDF and webpage).

OS TSE

Extract 3–5 social posts from the case study for LinkedIn and other platforms.

Ads & Tracking

Set up a LinkedIn ad test driving to the Creative Systems & Story Audit booking page.

TSE

Set up Facebook/Instagram ad tests driving to the Seasoned Edge Playbook lead magnet.

Core

Install and verify tracking pixels on key pages and review basic analytics weekly.

Seasoned & Starting Groundwork

S&S

Write the Seasoned & Starting overview and draft curriculum outline.

S&S

Sketch the journey for Cohort #1, including weeks, sessions and outcomes.

April Launch S&S Cohort #1

Q2 · Pilot

Programme Setup

S&S

Finalise curriculum, schedule and pricing for Seasoned & Starting Cohort #1.

S&S

Update the S&S landing page with clear benefits, structure and early-bird details.

Marketing & Enrolment

S&S TSE

Create 2–3 content pieces about mid-life reinvention and being “seasoned and starting” again.

S&S

Host a small Seasoned & Starting live Q&A or info session for interested people.

Core

Send a story-driven email and “Is this for you?” invitation to your list.

S&S

Host interest calls with potential participants if needed to clarify fit.

Onboarding

S&S

Onboard participants into a shared space (Fusebase/Notion/community platform) with clear expectations.

May Deliver S&S Cohort #1

Q2 · Serve

Delivery

S&S

Run weekly Seasoned & Starting sessions as planned (live calls, exercises, community touchpoints).

S&S

Track attendance and engagement for each session.

Review & Support

S&S

Hold a mid-point check-in with the group to adjust pacing or focus where necessary.

Evidence & Testimonials

S&S

Collect written and recorded testimonials from participants as they finish.

S&S

Note what worked well and what needs refinement for future cohorts.

S&S TSE

Save standout quotes and stories for future marketing and Seasoned Edge content.

June Reverse Mentoring Lab

Q2 · Experiment

Design the Lab

S&S

Shape a Reverse Mentoring Lab format (e.g. 4–6 weeks, 90-minute sessions, structure and flow).

S&S

Define clear outcomes for older participants and younger mentors (skills, confidence, AI literacy, perspective).

Pilot & Learn

S&S

Recruit a small group of participants (individuals or one small organisation) for the pilot Lab.

S&S

Run the Lab and capture key learnings, quotes and moments of breakthrough.

Turn into an Offer

S&S

Turn the Lab into a clearly described offer with structure, outcomes and pricing for individuals and organisations.

S&S TSE

Extract stories and visuals for Seasoned Edge episodes, case studies and promo assets.

July Summer of Faith & Creativity

Q3 · Launch UA

Package the UA Bundle

Package a Unfolding Abilities “Family & Faith” bundle with 1–2 apps, 5–7 printable activities and a quick parent guide.

Build a simple landing page for the Summer bundle with clear benefits and visuals.

Campaign & Demo

Create 2–3 short demo videos of children/parents using the materials (with consent or anonymised).

UA TSE

Share weekly posts for parents on social media and email, tying activities back to faith and creativity.

Outreach

Identify and contact 5–10 churches, schools and homeschool groups to offer the bundle as a pilot.

Design a clear feedback loop so these pilots help you refine the bundle.

August Partnerships & Feedback

Q3 · Strengthen

Partnership Nurturing

Follow up with churches/schools/homeschool groups who trialled the bundle.

Collect feedback and testimonials from leaders and parents.

Refine & Offer

Refine the bundle based on real-world use and feedback from families and institutions.

Offer a modest annual pack for early adopters and secure 1–2 small ongoing contracts.

Insight Gathering

Note which activities and app features resonate most with children and parents for future development.

September Review & Refocus

Q3 · Take Stock

Performance Review

Core

Review Q1–Q3 performance: revenue per offer, lead sources, content that performed best.

Seasoned & Starting #2 Prep

S&S

Update the S&S curriculum using feedback from Cohort #1 and the Reverse Mentoring Lab.

S&S

Plan the timeline for Cohort #2 (likely October/November).

S&S

Warm up the S&S audience with a 2–3 email mini-series about lessons from Cohort #1.

Systems & List Hygiene

Core

Clean and re-tag your email list so segments are accurate and up to date.

Core

Refresh or retire underperforming lead magnets and landing pages.

October Run S&S Cohort #2

Q4 · Deepen

Launch Cohort #2

S&S

Open doors for Seasoned & Starting Cohort #2 with clear dates, times and deadlines.

S&S TSE

Promote the cohort via Seasoned Edge content, email newsletters and WhatsApp updates.

Delivery & Stories

S&S

Run Cohort #2 sessions with refinements from earlier pilots.

S&S

Collect more testimonials, especially video snippets that capture emotion and transformation.

November High-Value Clients & Membership

Q4 · Elevate

Olumeta Studio Focus

Identify a short list of 10–20 “dream clients” (organisations and individuals) for Olumeta Studio.

Send tailored outreach messages referencing your strongest case studies and potential outcomes.

Offer strategic conversations with clear proposals and simple next steps.

Seasoned Edge Circle (Membership)

TSE

Design version 1 of The Seasoned Edge Circle: monthly calls, critiques, resources and community rhythm.

TSE

Set founding member pricing and benefits for those who join early.

TSE

Soft-test interest with your list and Seasoned Edge audience (polls, mentions, dedicated segment).

December Year in Review & 2027 Prep

Q4 · Harvest

Impact Storytelling

Core

Prepare a 2026 Impact Review (PDF and video) highlighting Studio projects, S&S stories and Unfolding Abilities impact.

Core

Share the review with your email list and social audiences.

Future Invitations

S&S TSE UA

Invite people to join 2027 early-interest lists for: S&S cohorts, The Seasoned Edge Circle and Unfolding Abilities bundles.

Planning 2027

Core

Decide which offers to double down on, which to maintain and which to sunset based on 2026 data.

Core

Set draft 2027 goals and themes informed by this year’s experience.